Services

Satellite Media Tour

The Media Choice is a video public relations agency run exclusively by former top broadcast market reporters, producers and public relations specialists. Our news background means we are uniquely qualified to take a client’s message and package it in a way that ensures the greatest possibility of pickup by local and national newscasts and on-line media outlets.

A Satellite Media Tour (SMT) is a very effective way of communicating a targeted message to large audience around the country in a just a few short hours. Traditionally, this message is delivered by a credible third-party spokesperson who conducts as many as 30+ interviews from one location using satellite technology

These interviews often provide a vehicle to deliver a valid news story while communicating specific client messages through live, on-air interaction. After the SMT is completed the client is provided feedback on how many people heard and saw the interview.

A Co-op SMT uses a spokesperson to deliver messages from more than one client. For example, a paint manufacturer and a flooring company might team together to offer an interview on “Affordable Ways to Update Your Home”. The products from both companies are seamlessly integrated into the consumer story and the cost of the project is shared by two different clients.

Services Include:

Identify and Develop Story Angle

Media Pitching and Placement

SMT Technical Logistics

SMT Technical Logistics (cont)

SMT Follow Up

Recent Projects

Anheuser-Busch, Great Mississippi River Clean-Up SMT
Club Bud Ustream from the Vancouver Winter Olympics
Crown Royal PSA with Jimmy Johnson
Grammy Predictions SMT
Habitat for Humanity/Haiti Housing Relief SMT
Sony Xbox PS3 Release B-roll

We Know How to Make an Impression

We can teach you to do the same. Our media training sessions coach individuals and groups on how to be comfortable and confident on camera and to deliver a targeted message without being side tracked.